Kumkum is used as a "Tilak" for Hindu Gods. Kumkum represents intellect and is a symbol of auspiciousness and happiness in the family. It also denotes "Soubhagya" (good fortune).
Traditional Kumkum or Kungumam is made from dried turmeric. The turmeric is dried and powdered with a lime/lemon giving the rich red colored Kumkum or Roli.
Kumkum Powder, which is made from the turmeric powder is an auspicious symbol. Kumkum is applied to the forehead a sign of blessing and respect. kumkum dot on forehead as a mark of spiritual intelligence and also during religious ceremonies.
In the ancient Puranas like "Lalitha Sahasranamam" and "Soundarya Lahari", the practice of using kumkum on the forehead has been mentioned. Legends talk about Radha turning her kumkum into a flame like design.
According to ancient beliefs, the sixth chakra called "Agna" is present in the area between the eyebrows. This chakra is said to be the seat of concealed wisdom, command and concentration. During meditation, the latent energy ("Kundalini") rises from the base of the spine towards the head. This "Agna Chakra" is the probable outlet for this strong energy. The red kumkum between the eyebrows is said to retain energy in the human body and control the various levels of concentration.